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Search results for “performance advertising”
Discount pricing + digital tools drive domestic travel transactions in China
07/23/2020
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6:04:56 PM
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Chinese online platforms are focusing on digital tools, especially live-streaming, to revive spending. The plan is to drive domestic travel sales volume through discounts, a tactic being described as a short-term phenomenon.
New data shows Facebook & Google ads effectiveness is fueled by TV advertising
06/17/2020
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5:53:15 PM
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Consumers who clicked on an online ad or visited the advertisers’ website, watched on average 39% more TV ads by that advertiser in the previous week than users who did not.
Foreign aircrew refuse to fly to Hong Kong, Ads & social media key to restarting travel | Daily Brief
07/11/2020
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12:06:00 PM
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Airbnb reported over 20% rise in active listings in China; Hong Kong Airlines defered $24 million in interest payments on bond.
Beijing eases restrictions; Seychelles featured on Mafengwo | Daily Brief
07/04/2020
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2:51:40 PM
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First airlines go live with Skyscanner’s new options and ancillaries direct booking; Hainan cuts jet fuel prices for Chinese and foreign airlines.
MakeMyTrip cuts advertising cost, suspends salary of chairman and CEO
03/25/2020
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7:57:23 PM
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MakeMyTrip will immediately cancel all discretionary spending and suspend brand building expenses during the following quarter.
Trivago's total revenue decreases by 8% to €838.6 million in 2019
02/12/2020
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5:04:34 PM
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Net income increased by €38.7 million to €17.2 million in the twelve months ended December 31, 2019.
Trivago's total revenue decreases to €250.3 million
11/05/2019
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9:45:00 PM
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Net income in the third quarter of 2019 was €0.3 million and adjusted EBITDA was €10.9 million.
Smarter data journeys: The tricks OTAs are already using
09/11/2019
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3:15:35 PM
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Sophisticated technologies allow hotels to track the performance of every single customer and change their investment for each guest based on their value and likelihood to book.
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